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Adapting to changing trends with BrandAcademy A changing tourism industry As one of the most sought after destinations to travel to for Japanese people, Switzerland has had a longstanding presence in Japan to promote tourism to the country and support local travel industry players, such as travel agencies and tour operators, to build and sell compelling offers to customers.
With this in mind, Switzerland tourism had to find creative solutions in order to empower local players to answer these much more sophisticated demands from customers. These specialists are tourism industry professionals working at different organizations who historically already had a propensity to sell Switzerland as a destination.
Switzerland Tourism invited these professionals to be certified as a Swiss Specialist through an annual test to up-skill them on different facets of Switzerland.
Test passers receive an official mark of trust that signify these representatives Tourism industry in switzerland experts of Switzerland and is easily identifiable for Japanese customers contemplating a trip to Switzerland.
Going to the next level with Swiss Academy Building on the momentum of the Swiss Specialists program, Switzerland Tourism in Japan sought to use BrandAcademy as a way to go one step further into the training and engagement of the Switzerland specialist community in the travel industry.
Essentially, the aim was to turn them into true ambassadors of the Swiss brand within their respective companies and towards clients. Previously, the operations of the Swiss Specialists program were time consuming for a single annual touch point, the test to certify knowledge on Switzerland.
Now, with the Swiss Academy, members of Switzerland Tourism have an easy channel to constantly convey new and interesting information about Switzerland, receive feedback from Swiss specialists, and empower ambassadors of Switzerland to provide unparalleled service to their customers.
How to craft a trip centered around Swiss Architecture? Where are the best scenic points off the beaten track? Discovering the secrets behind traditional Swiss watchmaking How to live like a local in bustling cities such as Zurich or Lausanne The carefully curated content is delivered to Swiss Specialists under the form of micro modules on Swiss Academy.
It takes no more than a couple of minutes for these professionals to always stay on top of their game and be able to suggest the right activity to the right customer, at any given moment.
The solution can be replicated to help Swiss tourism thrive in locations other than Japan, or be used as a platform to collaborate and coalesce with other European destinations to attract tourists to the region together. Other destinations can foster its own ambassadors as well using its own version of BrandAcademy.
Furthermore, the platform can provide a place for specialists to engage with each other, share knowledge and relevant information that will in turn help elevate their service to customers. All in all, BrandAcademy can be a highly impactful solution for the tourism industry struggling to adapt to rapidly changing trends.Welcome to Al Mulla Travels & Tourism, the perfect place to explore and experience all the Travel Services under one urbanagricultureinitiative.com Al Mulla Travels & Tourism we offer Total Travel Solutions with a wealthy knowledge and experience in Travel Industry to meet the requirements of your company.
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