Attribute Trait From these categories, you can ideally envision profile. Now think and vision the customer based on the categorical stages or tiers. Let us just restrict such tiers to two as playing with higher numbers is not at all good, you might as well get confused.
Purchase decision Post-purchase behavior. People buy an automobile because they need it, but then they choose the brand, model, etc. Influences on Decision-making Group such as culture, family, friends, the referrer Environmental factors such as time, temperature, etc.
Internal factors Lifestyle, personality, decision making process, motivation, etc. Word of mouth According to East et al.
However, it is not clearly identify if the people received the message would reconsider, knowing that the referrers are incentivized. Kotler commented that the market is divided based on factors like age, gender, income, occupation, education, family size, and religion, race, generation, nationality and social class.
These factors are the basic factors to differentiate customer groups as the customer wants, preferences and usage are usually involve demographic factors.
Age Age is one of the demographic variables that often use to divide the market segment as it helps marketers to understand and keep themselves up to date of the changing life cycle of each generation Dibb et al.
According to Flynnage is a very important demographic factors that influences on the decision making process on the purchase because natural factor, easy to measure and use it a lot of social science theories. Kotler mentioned that the different needs and wants are different in different age groups.
People of different age have different needs and wants and buy different goods and services over their life time. Gender Education level Skinner has mentioned that educated customers tend to find more information on the product they are purchasing and demand better quality products and so education becomes one of the factors that influences the decision making process.
According to Dunne and Luschthe accomplishment in the education field is the most reliable index for the income potential, attitudes and the way of spending of a person.
For example, graduate students have different buying behavior comparing to the undergraduate students even though they might stand in the same age group.
They are more conscious of the quality, price and services. Hawkins, Best and Coney mentioned the differences in consuming the products and services among the different occupational classes, whether it would be normal grocery like soap or food or even the electronic products like mobile phone or computer.
Income According to Stattincome is one of the variables that is used to identify the status of a person. It is considered to be one of the most important socio-economic status variable as the quantification can be easily done and compel the entry to some markets.
Peter and Oslon have indicate that the different in the income level of people has influences on the value, behaviors and lifestyles.
In agreement with Solomonthe buying power and market potential is also define by income of a person, as people obtain goods and services that they need to show their choices, in which more money will be required to do so.
Culture is being learned and has a long effect on the behavior of an individual. Social Class This can be simply defined by set of factors like income, family background and occupation. Solomon However, it is mentioned in Solomon as one wealthy woman observed when she was asked to define social class: Where you send your children to school.
The hobbies you have. Skiing, for example, is higher than the snowmobile People from the same family, social class, or income level can have totally different lifestyles.
and customers’ self-image would enhance customer satisfaction and customers’ preference for the brand . Customer loyalty could be recognized as the extension of customer satisfaction. Earlier studies define cus-. Strategies for marketing mix of 4p’s for competitive advantage The Marketing mix by 4P’s is a conjuration and it can only be implemented by marketing managers. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. So there has been this idea in my head for a long time now – every now and then I see a car with a certain colour and I imagine the matching nail polish to it.
Types of buying decision behavior According to Kotler and Armstrongthe process of buying differs from each product or service, a bottle of shampoo, a tennis racket, an expensive mobile phone or computer and a new car.influencing customer’s preferences for particular segment of cars.
This paper also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for automobile car market.
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The objective of the research study is to know, the Preferences of the customers in hatch back car market. This research covers all the preferences in car market that is that is regarding the design. More variety of cars Improved quality of car More value for money Better after-sales service 4.
Which brand according to you is giving the most competition to Mahindra Automobiles in India? Tata/Fiat Maruti,Suzuki Hyundai Ford urbanagricultureinitiative.com about the Price of Mahindra 4/4(7). Strategies for marketing mix of 4p’s for competitive advantage The Marketing mix by 4P’s is a conjuration and it can only be implemented by marketing managers.
Marketing mix is a greatest strategy for attaining competitive advantage for any firm.